Our Why

Our home is running out of time

It was the spring of 2017 when during a holiday trip, Rajesh and Jonathan, brothers-in-law and co-founders of GREENBOSS, were walking down the shores of Accra, Ghana. They were astonished by the amount of plastic garbage extending for miles on the beach.

Together we can turn things around

Saddened by what they were witnessing, they got inspired to do something about it. When Jonathan picked up a plastic toothbrush out of the litter, the idea of the brand was born. They were going to develop a nice and elegant organic bamboo toothbrush and make consumers aware of the importance of ecological balance in the oral care market.

Our beautiful and fascinating journey

It has been quite a road since 2017, with several challenges and many rewards along the way. We have kept pushing forward with a firm belief that we would be able to help rebuild our planet and make a positive and lasting change in the lives of others.
Today GREENBOSS is on its way to becoming a global leader in natural oral care products, yet the initial goal of the brand remains the same to this day: to educate people on the use of plastic and the negative consequences for the environment and to offer eco-friendly alternatives to replace plastic products.

The time to act is now

People tend to forget that it takes up to 400 years for a plastic toothbrush to decompose and that every single toothbrush ever produced since 1929 still exists. Billions are thrown into landfills and a big part ends up in the oceans. This has a devastating impact on our environment.
If you want to start your eco-conscious journey, start with a small act and switch to the GREENBOSS bamboo toothbrush today!

Why choose Bamboo

  • Bamboo is the fastest growing plant in the world. It grows up to a meter a day without the need for fertiliser, making it highly sustainable, safe and eco-friendly.
  • Bamboo is a grass, so when using it, no trees have to be cut.
  • After harvesting it, no intervention is needed for bamboo to start growing again.
  • During growth, bamboo absorbs more CO2 than is released during production and is therefore guaranteed CO2 neutral.
  • Bamboo is naturally antibacterial, which allows it to be cultivated without toxins.
  • Bamboo is the single-best choice for the environment and also for your oral wellbeing.
  • Our Moso bamboo is 100% organic, panda-friendly, fully biodegradable and compostable.

Our Vision

To inspire and empower the generation of environmentally conscious changemakers

Our Mission

As an upcoming leader in natural oral care products, GREENBOSS combines top-quality and environmentally low-impact materials to bring bright smiles to all those who use them. Both the oral needs of our customers and our beautiful planet matter to us and we continuously strive for excellence while safeguarding our planet for our children and future generations.
As a way to underline our mission, we plant a tree for every product sold. By doing so, GREENBOSS proactively takes the lead towards reinstating ecological balance on our planet.
We proactively encourage every individual to become a GREENBOSS and take the lead, to make positive and lasting changes in the way they consume their products and to encourage people around them to follow their example.

Being a GREENBOSS means...

Living life in a way that is sustainable for the earth and influencing others to follow in your footsteps. It is about contributing towards maintaining the natural ecological balance of the environment and preserving the planet, its natural systems and resources. By doing so, a GREENBOSS guarantees a home for future generations.
A GREENBOSS lives by the following 5 tenets

Making conscious
purchase decisions
to minimize
Avoiding excessive and unnecessary
consumption to reduce waste.
Participating in
efforts to
Being a positive
influence in your
immediate environment.
Inspiring, encouraging and teaching
others how to live by these tenets.
Making conscious
purchase decisions
to minimize
Avoiding excessive
and unnecessary
consumption to reduce waste.
Participating in
efforts to
Being a positive
influence in your
immediate environment.
Inspiring, encouraging
and teaching others how
to live by these tenets.

Our Guiding Principles

Everything we do springs from love and empathy
We feel unconditional love for our planet and believe that the much needed ecological mind shift is only possible from a place of profound compassion and understanding.
We are the change we want to see in the world
We believe that we all have a role to play in making sure that our planet will always be a place for our children to enjoy. We therefore take full responsibility for everything we do and consistently lead by example.
We stand for deep impact, high value and low cost
While we always strive for the lowest possible carbon footprint and never give in to quality, we continuously strive to make our eco-friendly products affordable to the wider public.

Saying NO to plastic is saying YES to our health and our planet.

Plastic have made our lives easier in many ways. But the plastic items we are all conveniently accustomed to are starting to take its toll on our health and our planet. Our fishermen are now catching more plastic than fish! It is estimated that if we continue like this, by the year 2025, we will have more plastic than fish in our oceans.
GREENBOSS is driving the quest towards an eco-conscious world by offering earth-friendly and natural oral care solutions to plastic. Together we can turn things around. The time to ACT is now

Meet the GREENBOSS team

Since those first days at the beach in 2017, our team has been growing from a two-man operation to nine people fully incorporated into the company. We expect to continue growing in the future and spread the GREENBOSS brand and philosophy throughout our planet.
Jonathan Bossaer
Co-Founder & CEO
Raj Chatani
Co-Founder, Chairman & Head of Investor Relations
Eva Bossaer
Tet Cuales
Edward Andes
Digital Marketing
George Ndwiga
Serajus Salehin
Stephen Munene
Digital Development
Annouschka Bauwens

Protecting your smile and our planet.

View all products

We use cookies to improve your experience and for marketing. Learn more in our terms of service.